Service redesign using the customer journey
Tonbridge & Malling Borough Council (TMBC) are redesigning processes by capturing the customer journey. This is to gain a clear understanding of the end-to-end steps to provide services to residents.
Tandridge Usability Testing Online Waste Forms
SDS have completed the user testing of Tandridge District Council’s new online waste forms prior to going live. The user test focused on the ‘Report It’ function leading to online waste reporting forms including fly-tipping, dead animals, assisted waste collections and missed bin collections. We spent a day user testing on a laptop and mobile phone with six volunteer residents.
Website content analysis user testing
Dartford Borough Council wanted to gain user perspectives about their website. SDS tested the website with live users for ease of navigation, user-friendliness, the language and tone as well as the look and feel of the website. SDS engaged with 5 service areas, Enforcement and Regulatory, Waste, Housing, Planning and Environmental Health.
Housing Register – User Research
The SDS team have been working with the Local Government Association (LGA) in order to deliver six workshops (ranging from user research and user testing to developing a comms plan) to benefit five of their partners who have received funding to deliver digital housing and homelessness services to their residents, like the project delivered across Kent in 2017.
Web pages and forms user testing
SDS were asked by three partner authorities in Cambridge (Cambridge City Council, South Cambs District Council and Hungtindonshire District Council) to test the most used web pages and forms on their websites to explore how users interact with the website and complete a specific task. This was to see how long it took for users to complete a transaction and whether they did so successfully.
Council letters user testing
In order to improve communications with residents and reduce avoidable contact, SDS were asked by Tandridge District Council to usability test 6 of their existing revenues and benefits letters with users. During the usability test, SDS suggested an alternative for each letter in order to gain insightful and constructive user feedback for both the existing and alternative letters.
Customer Account user testing
In October, SDS conducted a day of user testing at Sevenoaks District Council, exploring residents’ views of their website and My account function. This involved residents attempting to complete various scenarios leading them to either set up an account or login to an existing account.
Focus Groups in Tandridge
Tandridge District Council (TDC) invited Smarter Digital Services to deliver a series of Focus Groups with residents to capture the voice of the customer and gain a better understanding of customers priority needs when contacting, interacting and transacting digitally with the council.
HEF cover letter user testing
After attending our Behaviour Change workshop in May, Maidstone Borough Council put what they had learnt into practice by redesigning their Household Enquiry Form cover letter. SDS were asked to deliver user testing with 7 residents to review the letter and give recommendations for any further improvements based on residents’ feedback.
Website Information Architecture
SDS have been using a range of tools to assist Tunbridge Wells Borough Council with their website redesign project. Starting with a first click analysis, followed by a card sort analysis and finally a tree sort analysis. These tools helped us to identify users’ expectations of where they would expect to find content.