A smarter approach to achieving your digital ambitions

Are you wanting to increase the take up of your online services whilst maintaining excellent customer service? We help improve and increase online services, drive down costs, and most importantly enhance customer experience. We use tools and techniques to gain a deep insight into customer needs and experiences and have developed a range of innovative user focused digital services.

Why work with us

We operate as a responsive, independent consultancy with skills and expertise in analysing business processes, developing and improving digital services and designing solutions based on user needs.

We work exclusively with public sector teams, inspiring and empowering staff to develop and deliver excellent user focused digital services.

We provide support and guidance, external challenge, sharing good practice, industry knowledge and practical insights as well as being a valuable additional resource for councils enabling them to meet their digital objectives.

Why choose us

We are experts in working with local authorities.

What’s New – The SDS blog

Preparing for Local Government Reorganisation
Service design

Preparing for Local Government Reorganisation

As local government reorganisation (LGR) approaches, the Smarter Digital Services (SDS) team is here to support councils with every step....
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Helping you to create content that works for people and AI
Training

Helping you to create content that works for people and AI

Good content has always mattered but now, with AI in the mix, it’s absolutely vital. SDS have two powerful e-learning...
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User testing highlights the impact of Google AI overviews
AI Understanding your users

User testing highlights the impact of Google AI overviews

Our recent user testing projects for Basingstoke and Deane Borough Council and Waverley Borough Council have shown how Google AI...
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