Blue and orange content graphic

Creating and structuring effective content – New e-Learning Course

Our websites are often the first interaction people have with our organisations. It’s the front door to our services, information, and engagement. But is your online content truly effective? Is it engaging, user-friendly, and accessible to everyone in your community?

If you’re involved in creating or editing online content for your website, we have an exciting opportunity for you.

New e-learning course

Our new e-learning course: Creating and structuring effective content is tailored specifically for local authorities and is designed to transform how you create and structure content for your website.

High-quality content is not just about good writing (we have another course on this: Writing for your customers) it’s about how easy it is for our customers to access and understand the information they need.

In this new course we explore how our customers access and read websites, so that we can tailor the way we structure out content to their behaviours.

We cover the essential skills needed to make your web pages not just informative but also engaging and user-friendly:

  • Relevance and Value: Learn to make your content highly relevant and valuable to your audience, addressing their specific needs and concerns.
  • Clear Copy and Design: Discover the power of clear, concise copy and thoughtful design to enhance readability and user engagement.
  • Inverted Pyramid Structure: Master the art of structuring content using the Inverted Pyramid, ensuring the most important information is at the top.
  • Effective Calls to Action: Create compelling calls to action that guide your users towards their goals seamlessly.
  • Minimising User Friction: Identify and eliminate barriers that frustrate users, making their interaction with your site smooth and satisfying.

Who should take this course?

This course is perfect for anyone involved in content creation and editing within local authorities. Whether you’re a communications officer, web editor, or preparing content to go on your website as part of your role, you’ll find the strategies and skills taught in this course invaluable.

Flexible learning options

You can access our courses via our Connect-to-learn platform, allowing you to learn at your own pace and convenience. Additionally, we offer the courses as SCORM files, so you can integrate the training into your own Learning Management System (LMS).

Join us and transform your website

Don’t miss this opportunity to elevate your website and improve the way you communicate with your community.

Find out more about our e-learning course today and start creating content that is clear, engaging, and effective.

If you are an SDS partner the course is available to you now, free of charge. Just register or log in via connect-to-learn.

If you are not a partner, you can request a quote, or contact us for more information.