Sometimes it can be tricky to get valuable information about how your clients and customers use your services. This is information that would be helpful to see where they’re going and what they’re doing on your website, how they are using your apps and social media, why they are calling and other information that makes up the customer journey.
Both Waverley Borough Council and Tandridge District Council required some user testing on their waste forms. Whilst the more common usability testing was carried out, checking for functionality and looking at the technical aspects, SDS also user tested for digital accessibility. It’s critical to ensure that all forms operate for all users including those with disabilities.
Waverley Borough Council approached Smarter Digital Services (SDS) to assist them with conducting user testing on their new website.
The LGA Behavioural Insights Programme has just announced the 8 councils who were granted £20,000 to develop behavioural insights and new ways to nudge residents’ behaviour. A positive change in residents’ behaviour can reduce the pressure on strained councils. The funding programme is competitive. Councils complete projects such as Knowsley Borough Council increasing the uptake […]
The aim of an IVR system is to enable users to help themselves without human involvement and to route customer to the right call agent, who can satisfy their needs, on their first attempt. An IVR system can have great benefits such as increasing customer satisfaction and the efficiency of the contact centre. However, IVR […]
Dom recently made the trip to Church House in Westminster to take part in iESE’s autumn conference. The conference itself brought together people from different public authorities and agencies to discuss and share the various digital projects that have been ongoing across the sector.
SDS conducted a Google Analytics training session with colleagues from the Communications team at Tandridge District Council. After taking the team through the basics of understanding their Google Analytics data, we quickly identified a crucial metric that could really help them with their social media campaigns.
Chatbots are capable of supporting key service areas. In particular, they are aimed at high-contact areas with repetitive enquiry types. Also, chatbots can improve the user experience by providing a seamless journey The key requirements for a chatbot in local government: Able to answer the top 20 questions per council department. Authenticate the customer before […]