Privacy and cookies policy

Details of what information we collect from you, what we do with it and who it might be shared with

Smarter Digital Services understand that your privacy is important to you. We are committed to respecting your privacy and protecting your personal data, which is any information that is capable of identifying you as an individual person, collected via our website. This Privacy Policy covers how we use your personal information in accordance with relevant data protection legislation.

Our website and email marketing

Smarter Digital Services collects personal data on certain areas of the site when you register to join our mailing list or sign up for events. The personal data collected may include information such as your name, mailing address, e-mail address and telephone number. For instance, by registering onto our mailing list for newsletters or alerts, you agree to receive the correspondence to which you have subscribed at the e-mail address that you provided at registration. We may also obtain email addresses for business-to-business marketing from websites and other publicly available information or lists. Any marketing emails we send include an unsubscribe link, we will not send any further marketing after opting out. Only Smarter Digital Services representatives will contact you using this e-mail address.

Google Analytics

When someone visits we use a third party service, Google Universal Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone.

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology you are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long you spend on the site, what site you came from originally (e.g. Google search page) and what page you look at. We make assumptions on your age, gender, and interests based on this information. This helps us to continuously improve our website.

We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

What are cookies and how do we use them?

A cookie is a small text file that can be stored on and accessed from your device when you visit our website, to the extent you agree.  You can find more information at and

Smarter Digital Services uses cookies to identify you and your interests, to remember your preferences, and to track your use of our website.

Social media cookies

So you can easily ‘Like’ or share our content on Facebook and Twitter we have included sharing buttons on our site.

We use cookies to help us do this, which are set by

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Controlling the cookies we use to collect information about you

When you accept our use of cookies this helps us to provide a better service to you.

If you do not want Cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see . Please note that if you use your browser settings to block all Cookies (including strictly necessary Cookies) you may not be able to access or use all or parts or functionalities of our Sites.

If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Sites from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.

For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see if you are located in Europe or if in the United States.

How long we keep your data for

We only hold your personal information for as long as is necessary to provide services to you. Where we have done work for you, we will hold your data for up to one year after that work has ended. This is so that we can contact you with any information that we feel may be of interest to you. If you opt out of our email marketing, we will flag your email address as ‘unsubscribed’ to prevent any further emails being sent, then delete your email address after one year.

Your rights

You have a range of different rights under data protection legislation. These rights are not absolute and must be balanced against other rights and applicable laws within the United Kingdom that apply, but wherever possible we will respect your rights and abide by your wishes with respect to your personal information.

You can visit the Information Commissioner’s website to find out more detailed information about your rights and how to apply them at

As per the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) the user (data subject) is entitled to the following:

Right to Transparency: Precise will be transparent about what information is held on you, why we hold it and how it will be used.

Right to Access: You can request to see the information we hold on you at no cost. Please be specific and let us know what type of information you would like to see. Smarter Digital Services reserves the right to respond within 30 days to this request.

Right to Rectify: You can ask us to correct the information we hold on you if you believe that the information is incorrect or incomplete.

Right to Restrict Processing: If you believe that the data we hold on you is inaccurate, processing can be restricted by you until the accuracy of the data is verified.

Right to Object: You can request us not to process your data (for example: for a certain time period or direct marketing)

Right to be Forgotten: You can request us to delete all the data we hold on you. We will comply with your request only if we do not have a legal obligation to retain that data.

Right to Portability: Data can be requested from us and transferred elsewhere (Please note: this right only applies where the lawful basis is ‘consent’)

You can submit your request in any way, but it would help us to apply your rights if you are able to email your request to

Finding out more information or raising a concern

Aside from our website, you can find out more information about how we process and keep safe your personal data, or raise a concern with us, by contacting the Data Protection Officer at:

The Data Protection Officer
Town Hall
Mount Pleasant Avenue
Royal Tunbridge Wells

01892 554077

The Information Commissioner’s Office also has a comprehensive website with more information on your rights and what to expect when organisations use your personal information. You can visit their website at

When you raise a complaint about how we are using your personal information, we will route this through our normal complaints procedure, and respond to you within 15 working days from the date of your complaint.

If you have also requested to apply one of your rights as part of your complaint, we will deal with this under separate procedures. As part of those procedures, we will provide a response as to why we cannot apply your rights at this stage, or we will apply your right(s) within one month of the date of your request.