Creating and structuring effective content

If you create or edit online content, this course is for you. You’ll learn:

  • Why good content is so important
  • Why we need to improve our content
  • How people access and read websites

We then explore some essential skills for structuring your web pages and creating effective, user-friendly communications:

  • Making content relevant and valuable
  • The power of clear copy and design
  • Structuring content using the Inverted Pyramid
  • Creating a clear call to action
  • Minimising friction for users

This course is suitable for anyone relying on their content creation and editing skills to communicate with their customers.

You can access our courses via our Connect-to-learn platform. Alternatively, we can provide the courses as SCORM files so that you can integrate the training into your own Learning Management System.

If you are a partner, you already have access to all of our e-learning courses.

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