Writing for our customers

Discover the power of effective communication in our Writing for Your Customers E-Learning Course. We explore the core questions that shape effective content creation:

• How well do we really know our audience?
• Are we telling them what they need to know?
• Is our content written in our readers’ language?
• Are we using everyday English? (Plain English)

We then review the bedrock principles of Plain English, offering practical applications at every step:

• Use short concise sentences
• Use simple words and phrases
• Use your readers language
• Avoid slang, jargon and acronyms
• Use the active voice
• Give instructions
• Avoid nominalisations
• Use lists

This course is suitable for anyone relying on their writing skills to communicate with their customers.

You can access our courses via our Connect-to-learn platform. Alternatively, we can provide the courses as SCORM files so that you can integrate the training into your own Learning Management System.