Writing for our customers

Discover the power of effective communication in our Writing for Your Customers E-Learning Course. We explore the core questions that shape effective content creation:

  • How well do we really know our audience?
  • Are we telling them what they need to know?
  • Is our content written in our readers’ language?
  • Are we using everyday English? (Plain English)

We then review the bedrock principles of Plain English, offering practical applications at every step:

  • Use short concise sentences
  • Use simple words and phrases
  • Use your readers language
  • Avoid slang, jargon and acronyms
  • Use the active voice
  • Give instructions
  • Avoid nominalisations
  • Use lists

This course is suitable for anyone relying on their writing skills to communicate with their customers.

You can access our courses via our Connect-to-learn platform. Alternatively, we can provide the courses as SCORM files so that you can integrate the training into your own Learning Management System.

If you are a partner, you already have access to all of our e-learning courses.