Icons to represent content including a lap top screen, magnified glass, alarm clock, loud speaker

Helping you to create content that works for people and AI

21 July 2025 - by Catherine Bright

As artificial intelligence (AI) becomes more integrated into how we search, read, and interact online, the clarity and structure of your content are more critical than ever.

AI tools, from search engines to chatbots, rely on well-structured, clearly written content to understand and deliver the right information to users. If your content isn’t clear, accessible, and well-organised, it risks being overlooked, not just by people, but by the very systems designed to help them find it.

For local authorities, this is especially critical. Your website is often the first point of contact for residents seeking services, support, or information. So how can you ensure your content is working as hard as it should?

We’ve got two powerful e-learning courses designed to help you do just that.

Creating and Structuring Effective Content

This course is designed specifically for local authorities and focuses on how to structure your content so it’s easy, for humans and AI tools, to find, read, and act on.

You’ll learn how to:

  • Make your content relevant and valuable to your audience, addressing their specific needs and concerns
  • Use the Inverted Pyramid structure to put the most important information first
  • Create effective calls to action that guide users to their next step
  • Minimise user friction by removing barriers that frustrate or confuse

Whether you’re a communications officer, web editor, or simply someone who contributes to your organisation’s website, this course will give you the tools to make your content more effective and impactful.

Writing for Your Customers

Great structure is essential, but so is great writing. This companion course focuses on how to write clearly, accessibly, and with your audience in mind.

You’ll explore the bedrock principles of Plain English, including how to:

  • connect with your readers using everyday language
  • draft short concise sentences
  • avoid jargon and acronyms
  • use the active voice and clear instructions

This course is ideal for anyone who writes emails, letters, web content, or any other communication for service users. It’s practical, engaging, and designed to help you write with confidence and clarity.

Flexible Learning Options

Both courses are available via our Connect-to-learn platform, so you can learn at your own pace, when and where it suits you.

If you prefer to use your own Learning Management System (LMS) we also offer SCORM files for easy integration.

If e-learning is not for you, we can also deliver the courses as live sessions in person or remotely.

Free for SDS Partners

If you’re an SDS partner, you can access both courses free of charge. Just register or log in via Connect-to-learn.

Not a partner yet? No problem, request a quote or contact us to find out how you can get access.

Start Creating Better Content Today

Don’t let poor content hold your organisation back. These courses are your opportunity to build skills that will help you communicate more clearly, serve your community more effectively, and ensure your content is discoverable and useful in an AI-driven world.

Log in or register on Connect-to-learn to get started.