LGA announces funding for behaviour change insights

The LGA Behavioural Insights Programme has just announced the 8 councils who were granted £20,000 to develop behavioural insights and new ways to nudge residents’ behaviour. A positive change in residents’ behaviour can reduce the pressure on strained councils.

The funding programme is competitive. Councils complete projects such as Knowsley Borough Council increasing the uptake of assistive technology by 27% with targeted mail to blue badge and assistive collection customers.

The latest projects due to start include:

• Derbyshire County Council – increasing the uptake in budgeting support to reduce the number of repeat applications to the Derbyshire Discretionary Fund.
• Newcastle City Council – increasing the number of families engaging positively with early help services.
• London Borough of Merton – reducing the number of vehicles idling outside schools.

SDS have experience in helping our partners delivering transformative projects using behaviour change. Working with Gravesham Borough Council, SDS helped to explore ways to influence residents’ behaviour through outgoing correspondence (LINK – case study).

SDS have also delivered a behaviour change workshops for internal stakeholders at Swale Borough Council. During periods of dramatic change, it is important to promote internal engagement, so the transformation is sustainable and successful. Please do not hesitate to get in touch for all your behaviour change needs.

Catherine, the SDS Team Manager, will be speaking at the Behaviour Change Symposium on the 22nd January. The event will help you learn how behaviour change techniques and principles can be applied to a wide range of scenarios to produce more desired outcomes. Please get in contact to find out more or to book a place.