Writing for our customers

Discover the power of effective communication in our Writing for Your Customers E-Learning Course. We explore the core questions that shape effective content creation:

• How well do we really know our audience?
• Are we telling them what they need to know?
• Is our content written in our readers’ language?
• Are we using everyday English? (Plain English)

We then review the bedrock principles of Plain English, offering practical applications at every step:

• Use short concise sentences
• Use simple words and phrases
• Use your readers language
• Avoid slang, jargon and acronyms
• Use the active voice
• Give instructions
• Avoid nominalisations
• Use lists

This course is suitable for anyone relying on their writing skills to communicate with their customers.

We can provide the courses as SCORM files so that you can integrate the training into your own Learning Management System.